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Internet Marketing: A Business Analysis
This nine page undergraduate paper examines the issues involved when establishing an Internet business. The author notes that technical advances and the ever-increasing number of prosperous customers with Internet access and money to spend are among the primary reasons for the massive development and expansion of online business. The success and recognized potential of e-commerce has spurred the development of a new cyberspace technology that would enable a new e-business to post a product catalog, a buyer to select items to buy, and payment information to be transferred securely and privately from customers
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